I made a campaign for Callit.io and named it “Bet on Anything”

Celebrities are constantly being associated with niche stereotypes — be it an embarrassing misstep on stage, or a funny interview moment. Who could ever forget Jennifer Lawrence tripping up on the stairs at the 2013 Academy Awards, that had the whole internet calling her “clumsy but lovable”? If Nicole Kidman mentions in an interview that she had a crush on Jimmy Fallon 20 years ago and he didn't reciprocate her feelings, Fallon is bound to earn the nickname "heartbreaker" from his millions of viewers.

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This series of OOH ads that double up as social media visuals bank on famous celebrities’ and their associated stereotypes to help Callit.io, a mobile app where friends can challenge each other and bet on anything, garner more attention.

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Popular and quirky stereotypes often serve as levers to build celebrities' fame. This series of visuals produced for Callit.io put the celebrity and their associated stereotype front and center to catch a viewer's attention, and let them know about the existence of a fun mobile app where they can bet on these stereotypes (and just about any topic).

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The tone of voice of this campaign matches the purpose of Callit.io - purely for fun. It can work across any media, including social and OOH ads.

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