I designed an app and named it “Real Price”

No one wants to feel guilty about their fashion choices, especially when they’re facing a future that is clouded by climate change, mental health and food security crises and a present where more and more brands are pinning their messaging on the negative high-arousal emotions associated with this future.

Real Price is an app with a goal — to make sustainable fashion fun.

The app gamifies the experience of learning about, and shopping for sustainable fashion through mini-games, rewards and leaderboards. Here are a couple slides I made, to explain its flow.

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