1. Boomers are blamed for just about every world problem, from global warming to the collapsing housing market.
Gen-Z is battling the "back in my day"s with "OK Boomer"s, and one of the things that boomers (and millennials) come under fire for is making wine boring.
BOT, a new-age wine company, is shifting gears with funky vector illustrations and rejecting subtlety and irony. They've gone straight for the kill by illustrating millennial stereotypes on their labels - for example, a man standing on a table taking a photo of his food in a restaurant, presumably to contribute his share towards the cheugy #foodporn movement.
💡
https://pentawards.com/live/en/node/newsarticle-gummy-industries-wine-label-design-bot
2. Out of home advertising, product placements, print advertising, mobile advertising - slowly but surely, advertising has taken over the world, and now there's a new evolution(?).
Big brands like Burger King and Xbox are working with scientists to coax their ads into our dreams. How it works is by using sensory cues to shape our dreams. My personal experience with dream manipulation spans from going back to sleep after a particularly great dream in the hopes of continuing it (which it has, sometimes), to feverishly going down the rabbit hole of "How to lucid dream" videos on Youtube.
Perhaps, I'll be doing an updated version of this post one day where my breadth of experience expands to include Adidas ads.
💡
https://www.sciencemag.org/news/2021/06/are-advertisers-coming-your-dreams
3. I really want to write "I can now develop a knockoff Tiktok by just talking!!" here, but the second paragraph of this article clearly states otherwise. However, this is a huge step towards getting there.
Microsoft is taking the low-code aspects of their tools and transforming them into no-code ones. For now, the only tool they've implemented this in is Power Apps which is used to create sophisticated business apps.
There's the customary warning from Microsoft that users still have to understand the logic and code that goes into creating the app. I genuinely believe that in just a few years, this warning won't be customary anymore.
💡
https://techcrunch.com/2021/05/25/microsoft-uses-gpt-3-to-let-you-code-in-natural-language/
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