Type: Visual-first IP
One of our key approaches for Aspora’s social content was to anchor everything in authentic storytelling; capturing real customer journeys in visual-first formats to build trust and relatability. This led to a content bucket called Journeys of Aspiration, where we spotlight individuals, their careers, and their paths through byte-sized, P2C-style videos intercut with archival b-roll. I reviewed footage, directed the final cuts, created derivative short-form edits, and wrote copy for the series.