Type: Visual-first IP
One of the approaches decided for Aspora’s social content was to keep authentic storytelling at the heart of everything we produce i.e. we wanted to capture and share real customer stories in visual-first formats to build trust and relatability. A content bucket born from the ideas is called Journeys of Aspiration.
For this IP, owing to it’s nature we proposed focusing on the person, their career and journey via byte-sized content, championing their narrative in a classic P2C style video intercut with archival b-rolls of their journey.
Here’s one I worked on. My work involved reviewing footage, directing the final cut, derivative shortform videos and copywriting among other things.