Type: Integrated campaign
As humans, we can’t help but stereotype, and no one gets stereotyped more than celebrities. One revealing interview is all it takes. When Nicole Kidman casually mentioned that she had a crush on Jimmy Fallon two decades ago and he missed the signs, the internet was quick to crown him a “heartbreaker” in front of millions.
This campaign of OOH ads, designed to double as social media content, taps into these unforgettable celebrity moments and the stereotypes that follow them. It’s all part of a strategy to boost visibility for Callit.io, a mobile app where friends can challenge each other and bet on just about anything.
/w=3840,quality=90,fit=scale-down)
/w=3840,quality=90,fit=scale-down)
