Type: Social Content
Wires and cables aren’t exactly the sexiest category on the internet and that was the point. When I was tasked with creating social content for KEI Wires & Cables, I stepped into a world built for homeowners, government transport bodies, and electrical contractors: an audience I had never spoken to before. I leaned on a structured content framework that helped me make sense of the technical landscape, translate products into simple storytelling, and bring a little personality to a traditionally dull category.
